NorthLadder, the No. 1 trade-in platform in over 10 countries, today announced the acquisition of Netherlands-based Renewd, the leading brand of certified pre-owned electronic devices in Europe.
As part of the transaction, NorthLadder will acquire the Renewd brand and retain several key employees. With this acquisition, NorthLadder and Renewd embark on a new chapter in their journey to promote sustainable, circular trade-in practices among telecom companies, operators, retailers and consumers across Europe.
NorthLadder has developed the world’s most advanced and efficient trade-in platform, offering end-to-end automation, from device assessment to sale, through a unique reverse auction platform that ensures a significant price advantage over traditional trade-in providers. NorthLadder’s omnichannel solution, available in multiple countries, is among the best in the world and offers unique features such as doorstep assessments and instant online discounts.
“We are excited to usher in a new era with Renewd and to offer the best platform alongside our products, providing the best experience for both B2C and B2B end users,” says Joost Wijermars, Managing Director Europe at NorthLadder. “With NorthLadder, we can now offer a more comprehensive circularity approach within a single, integrated channel.”
Telcos, operators, retailers and businesses in Europe are increasingly looking for comprehensive device lifecycle solutions, and the NorthLadder-Renewd offering helps improve customer retention and drive sales of new and high-quality pre-owned devices. With this acquisition and Renewd’s strong presence in the European market, NorthLadder is well-positioned to offer a best-in-class circular solution to all European partners.
Sandeep Shetty, CEO of NorthLadder, commented: “We are delighted to bring NorthLadder to Europe together with the Renewd® team. By combining their in-depth market knowledge with our advanced technology, we can realise our shared vision of building a strong closed-loop solution for partners across Europe.”
For more information about NorthLadder, please visit [www.northladder.com]
Press Contact
Georgina Lira – Head of Marketing & Branding at Renewd®
E-mail: g.lira@renewd.com
About NorthLadder
With its global HQ in Dubai and European HQ in Amsterdam, NorthLadder is trusted by 75+ leading OEMs, Telcos, Ecommerce companies and electronic retailers in 10+ countries. NorthLadder has the most advanced multi-buyer trade-in platform that offers the best residual values and a fully automated device assessment capability. NorthLadder’s online solution, live across several countries, is amongst the best globally and includes unique solutions like doorstep assessments.
About Renewd®
Renewd® is the world’s best green alternative for reliable and high-quality second-life appliances with the aim of reducing global e-waste and environmental footprint by making sustainable choices more affordable. Renewd® gives devices a second life to create a more sustainable future for people and the planet. It does this by selling used products that undergo rigorous testing and come with a warranty. Renewd® products are available from retailers, distributors, operators and resellers across Europe.
